Joseph Kellner

Joseph Kellner’s 24 years of experience in his industry have certainly paid off. He has won Best Haircolor in Orlando several times over - the honor has been bestowed upon him by Citysearch.com, Local.com, MerchantCircle.com, and Cityvoter.com. He specializes in corrective haircolor and offers other salon services such as special occasion hairstyling and makeup. When he’s not at the salon, Kellner keeps busy as a full-time professional makeup artist for various forms of media including television, print and film. He also has his own mineral makeup line, JOTOVI. View the “Before and After” galleries on the salon’s website, and I’m sure you’ll agree his success is well deserved. Be sure to book your appointment in advance via phone or email.

407-421-5857

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 My review written By  CityGuide.com

You most likely already know how to apply makeup for everyday use but there are a few things that are different in applying makeup for a model photo shoot. It’s not that difficult to learn and if you follow the tips below, you will be on your way to better makeup results for your model session.

Apply a heavier coat

The first key to model makeup is to simply fix your face as if you were going out for the evening, wearing more than for daytime use.  Create extra contrast and especially use more powder. I cannot stress powder enough. This is essential!  To achieve that natural look in your model portfolio, apply a little more than you would in your daily activities and even more than you would if you were going out for the evening.

When you look in the mirror you will feel that you are wearing too much makeup but remember that the studio lights will reduce the amount of makeup you have on so don’t worry. How do you achieve the model look? Follow the simple steps listed here and, with a little practice, you should be able to get the results you’re after and have a successful makeup session.

Moisturizer & Concealer

First, moisturize your face thoroughly and then follow with concealer.  The concealer you use for photos should be 2 or 3 shades lighter than your skin tone. You will use concealer in order to hide blemishes, to lighten your eyes and you’ll need concealer to hide any discoloration around the eyes or lips.

The Foundation

Now, you’ll want to use a good, solid foundation and apply it evenly over the face. Foundation application is very simple but is misunderstood by even some professional makeup artists. 

Match the foundation to your chin and neckline.  If you miss this step, you and the camera will see a sudden change of color from your face to the neck or upper chest.  Some makeup artists even apply makeup to the neck and shoulders! Why you ask? To match the body to the face. You will have no need to apply makeup to your body (except to hide blemishes) if you follow the suggestion of matching your makeup from the face to the neck. When you have completed applying your foundation, just apply the rest of your facial makeup as you would normally but apply in heavier amounts for the camera and lights. 

Powder

Powder! Powder! Powder! Be sure to remember the powder!

I’m sure you’ve seen makeup artists apply makeup to actors to get them ready for a TV show or the movies. If you have you must have noticed that the makeup artist is constantly patting the actors face with a powder applicator. Have you wondered why? The reason is that powder, and lots of it, is nescessary to create that beautiful matte finish which is always present in a great portfolio. “But I never use powder.” you may say. Even so, please use it for your model photo shoot.  Powder makes the difference between a beautiful photo and just a photo.  When applying powder, use a lighter shade under the eyes to help eliminate any shadows or dark circles that the concealer didn’t take care of.

Applying Facial Makeup - The Oval Look

Now that you understand the importance of using powder, apply makeup below your cheekbones and under your chin to create an oval look to the face.  Be sure to blend the makeup in and not create distinct lines.  Put this makeup on a little darker but not too heavy.

Lip Color

In order for your lips to stand out and be noticed, be sure that your lip gloss is a solid color and at least one shade deeper than you normally wear it. Your lip liner should be the same color as your lipstick.

DO NOT WEAR BLACK LIP LINER! 

Stay away from any frosted lip colors entirely because they hardly show up on film and will give the illusion that you are not wearing lip color at all. The only time you would wear frosted is when it’s for some effect the photographer wants to accomplish.

Blush

Apply your blush a little heavier than normal but neatly and precisely. Don’t over or under apply blush. This will also be in accordance to the effect you or your photographer want to accomplish with your look for this particular model shoot.

Eye Makeup

In order to produce the best results, your eye liner needs to be applied starting from the outside of the lower part of the eye and extending about 3/4 length toward the inner part. Really work on those eyes and lips. These are the two key features in a model photo shoot as with just about any other people photography so get this right!  You’ll need to use an eye shadow to compliment the rest of your makeup and clothing but use a light shade so that your eyes will appear more alive. Start by applying your eye shadow to the upper eye lid and above the eye just below the eyebrow. 

The reason you’ll want this a light shade is because a darker shade will create an illusion of darkening of the eyes and will give the appearance that you did not get enough sleep the night before which is not going to be very flattering to you. Stay with a light eye shadow to be sure and create the best results for your eyes. If done right, the person looking at your photos will be drawn in directly to your eyes first which is what you normally want to achieve.

Take it With You!

Lastly, be sure and take your makeup case with you to your model photo shoot. You will need to touch up your makeup during the photo shoot and will always need to add powder as the day moves on. The photographer or makeup artist will not likely have your brand and you certainly don’t want to halt the shoot while you go home for more makeup.

Do your best to follow these steps when applying makeup for your model photo shoot and you should get good results from your photo session.  If you plan to do your own model makeup, please apply your makeup before leaving home for the session to make the photo shoot go faster and smoother.

1. Concealer is a must and is important to look “fresh”.
2. Make sure to match your foundation by applying on your check and double checking that color on your forehead.
3. Foundation even outs your skin tone and gives you a natural look if done correctly.
4. Bronzer is very important. Think of tinting your skin – apply to apples of cheeks, forehead, a little on your nose and chin.
5. Do your blush before you do your eyes – you might decide you only need mascara.
6. If you are going to wear pencil on your lips, put on lipstick first and then add the pencil.
7. Do not put mascara on the top of your lashes because it is too heavy for your eyelashes.
8. Put 2-3 coats of mascara on your eyelashes – do the top and the bottom or just the top never do just the bottom of your lashes.
9. If you want to make your eyes look bigger, you don’t put black eyeliner around the eyes especially not in the inner side of the eyelid.
10. White colour is percived as bigger. That’s why we use it when we want something to appear bigger.

You can use your foundation as a concealer or if you have a separate concealer that’s fine also, it’s all personal preference. Make sure you take it down the neck just a tiny bit, just blend blend blend. Make sure it’s all blended in, you can always add more where needed. I like to go on the eyelid a little bit also just to make a nice clean pallet, clean base for the eyeshadow. Just make everything look really smooth and even. And then once the foundation’s on you just wanna powder your skin lightly just to help the foundation stay, and to make everything look smooth. You don’t want to use a tremendous amount of powder because you don’t want your skin to look powdery or dry, but just blend the powder. Buff it into the skin and it will just really smooth out the look and make the foundation stay. I like to powder the lips as well. Stay away from powder around the eyes, that can make the eyes look a little crappy or accentuate wrinkles. And there we go. Now we’re ready to apply some color.

Great Haircolor and Makeup Advice at JosephKellner.com

Your age and your age range: Your pictures need to show how old and young you realistically can look. Your age also determines appropriate characters for you to portray in your portfolio. For example, if you are a woman in your 40s, it wouldn’t be appropriate to dress you as a college student for a picture. If you are a teenager, it would be foolish to take a picture of yourself in a business suit.

Your height: Your height determines whether or not you will be a fashion model. In most markets, you need to be at least 5’8″ (5’10 or taller in major markets like New York) to be considered for fashion work. If you are a petite, you do not want to include fashion images in your portfolio.

Types of work you are trying to get: What kind of work do you want to do? Do you want to do some fashion modeling? Glamour and lingerie modeling? You need to determine this before you shoot a portfolio. If you are horrified at the idea of being a glamour model, it probably isn’t a good idea to include a bunch of lingerie or swimsuit pictures in your book. If you are open to doing a wide range of work, your book should reflect this.

The market that you will be working in: Before you put together a portfolio; you need to consider your market’s needs and the advertising that goes on in your market. For example, in Philadelphia, where so many major medical companies are located, it is more important to have a picture of yourself as a nurse or doctor than it is to have a picture of yourself in a swimsuit.

Regardless of your situation, your portfolio needs to do more than just make you look amazing. It is important to have a good selection of pictures that make you look absolutely terrific and sell your personality and ability to do the type of modeling that you are trying to get work from.

You need to be extremely critical of your images. Use only the best. You won’t get more work for having lots of pictures in your portfolio.

Never use more than one shot of the same outfit or two pictures that are obviously taken at the same time and place.

Remember – “LESS IS BETTER”     Make sure your pictures say “WOW!“

Inner beauty has always deemed itself to be more important and more beautiful than what is seen on the outside.

Almost every woman though, would love a killer face to go with that great personality so we try to use enhancements, such as makeup. This is not always an act to try to impress others or some ploy to get attention, but a new “face” giving an extra boost of confidence. Not only that, but makeup can give a woman opportunities to experiment with new looks.

Whether admitted or not, almost all women love getting complimented on just how beautiful they are on the outside as well as on the inside. A little touch of make up with the correct use of makeup tips can give her that feeling for herself, both inside and out. In just one application of face makeup you could go from looking and feeling like the average, everyday, unnoticed lady, to looking and feeling like a supermodel.

Foundation makeup is one of the most important types of face makeup. Besides just helping to beautify a look, lots of women want to cover unsightly marks or scars that are visible on a clean face. This is where the foundation would come in. It is a base color that comes in various shades and tones to closely match your skin. Foundation makeup also comes in different types, be it the traditional bottle of liquid, in a stick, in the form of pressed powder or even as a creamy type of lotion.

Eyeliner is another makeup staple. Eyeliner is probably one of the most popular because of its versatile use. Not only does it dress up the eyelid area, it also accentuates the eyebrows, can line the lips or even give you a false mole! Eyeliner most commonly used is black although this also comes in a very wide range of colors. There is the traditional eye pencil or something a bit more dramatic, like liquid liner.

Liquid liner is applied using a very fine, pointed brush and takes a considerable amount of patience. Eyeliner is just one type of eye makeup. Another eye makeup is eye shadow typically used to coat the upper lid using two or three shades. You start of with a light shade on the bottom of your eyelid with another light color makeup below your eyebrow, just above the eyelid. The third eye shadow is a darker line in the crease of your eyelid. Once you have used makeup to enhance your eyes you will want to work on your lips.

Lipstick is one of the most common and one of the most traditional makeup cosmetics. It comes in numerous colors, but mostly reds, pinks and browns to help complement the skin tone. Some women also use it on the cheeks as a type of blush. Just like the previous mention of makeup cosmetics, lipstick also comes in different forms. There is the wax stick or more creamy types that you would apply with a lip brush.

Lipstick can be very fun to work with because it can be used to execute different looks. You can go for the matte look by adding a touch of foundation to your lips; then apply the lipstick right on top of that. The foundation also provides a longer lasting hold. You can add shine with some gloss or even make your lips appear to be fuller by outlining your lips with some liner. The possibilities are nearly endless.

Although applying and wearing makeup can be loads of fun, you always need to be careful with the products you use. Here are a few makeup tips to help you. You should test the makeup on the outside of your hand or on your inner arm to do color matching and allergy testing. Mineral makeup normally works well with all skin types and has no irritants. If you have super sensitive skin you will want to use a mineral makeup.

Also, never go to bed without removing your makeup. Regular soap and warm water is great and there are also special creams made for makeup removal. They cleanse the skin of the cosmetics and also moisturize it too. Browsing through almost any female magazine can give you some useful makeup tips. If you don’t own any makeup, you should go out and get some, and get noticed!

You can also get great Haircoloring advice at haircolorinorlando.com

Here are some tips regarding color to keep in mind: light and glimmery colors bring features forward, darker colors make features recede, or go back. So, to make your eyes bold, make sure your lighter color is on the lid and just under the eyebrow. The darker color goes in the crease of the eye, and perhaps a little on the outer corner of your upper lid.

For a little more drama, smudge a little of the darker color under the lower lashes, from outer corner to about midway under the eye. A little eyeliner can add drama, too; I like eyeliners that have a blending tip on one end. The look today is not one hard line, but a smudgy, smoldering effect. I rarely use black eye liner, as I feel it is a little harsh. Smoke, plum, brown are better choices in my opinion.

Of course, mascara completes the look. For evening, I like a fashion look of black mascara on my top lashes, and a plum or midnight blue mascara on my lower lashes. Sometimes I’ll tip the ends of my upper lashes with the colored mascara for a fun effect. It’s not obvious, but your lashes will catch the light and give those glimpses of color. For daytime, I use a brown/black mascara and sometimes I don’t do the lower lashes.

Building a Modeling Portfolio!

Your age and your age range: Your pictures need to show how old and young you realistically can look. Your age also determines appropriate characters for you to portray in your portfolio. For example, if you are a woman in your 40s, it wouldn’t be appropriate to dress you as a college student for a picture. If you are a teenager, it would be foolish to take a picture of yourself in a business suit.

Your height: Your height determines whether or not you will be a fashion model. In most markets, you need to be at least 5’8″ (5’10 or taller in major markets like New York) to be considered for fashion work. If you are a petite, you do not want to include fashion images in your portfolio.

Types of work you are trying to get: What kind of work do you want to do? Do you want to do some fashion modeling? Glamour and lingerie modeling? You need to determine this before you shoot a portfolio. If you are horrified at the idea of being a glamour model, it probably isn’t a good idea to include a bunch of lingerie or swimsuit pictures in your book. If you are open to doing a wide range of work, your book should reflect this.

The market that you will be working in: Before you put together a portfolio; you need to consider your market’s needs and the advertising that goes on in your market. For example, in Philadelphia, where so many major medical companies are located, it is more important to have a picture of yourself as a nurse or doctor than it is to have a picture of yourself in a swimsuit.

Regardless of your situation, your portfolio needs to do more than just make you look amazing. It is important to have a good selection of pictures that make you look absolutely terrific and sell your personality and ability to do the type of modeling that you are trying to get work from.

You need to be extremely critical of your images. Use only the best. You won’t get more work for having lots of pictures in your portfolio.

Never use more than one shot of the same outfit or two pictures that are obviously taken at the same time and place.

Remember – “LESS IS BETTER”     Make sure your pictures say “WOW!“

JosephKellner.com

You have a great new color for your hair. You start to apply your make-up and it just does not look right. I see this happen to a lot of people. The most important thing to keep in mind is that your hair color will create a different colored shadow on your face if the color is different from what you started with. Changing your hair color is a fun way to change up your look, but did you realize that changing your hair color also gives you the liberty to try out a new makeup look, too?  Next to skin tone, your hair color makes a huge difference in the makeup shades and styles you can pull off.  It’s similar to dressing to complement the weather of the seasons – the way the light plays off different hair colors can lead you to the best makeup color schemes to try. Colors that look great on you as a brunette could give your face a muddy, low-watt tone as a blonde.

JOSEPHKELLNER.COM

Is it really true that you need to pile on foundation so thick you need a chisel to scrape it off, or lipstick so dark it appears you drank a can of brick paint so you don’t look “washed out”? Of course not! That “washed out” look you might have seen in still photos is from direct flash with improper exposures set by the photographer, not improper make-up use. Wear your make-up the way you would want to look in real life because, with the right photographer, that is how it will show up on the camera.

On an opposite note, if you were planning on not wearing make-up, think it over again. For a minimalist look, swipe powder on your face to help absorb oil and prevent shine. Even if you have dry skin, it will create a softer, more even finish for your photos. Try a crème to powder finish for better coverage with less steps. A little blush won’t hurt either. Keep it a lighter shade of pink or a brownish pink for a more natural look. Have darker toned skin? Try using brighter colors. If you have dark eyebrows and long dark lashes, you can get away with skipping eye make-up all together. Otherwise, use an eyebrow pencil and/or mascara if nothing else.

When it comes to lips, I know people always suggest clear lip gloss for those who use make-up. I would suggest this is not always the best choice. Wear some kind of color on your lips, particularly if they are very light in tone to prevent an undone or dull look. It needn’t be a dark shade, only enough to define the area and add a little pop! In fact, I would say, if you were to only wear two items of make-up, it would be lipstick and a crème to powder foundation.

And of course, practice putting this all together to make sure you’re comfortable with the final look BEFORE your big day.

JOSEPHKELLNER.COM